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OPEN BAR CAMPAIGN

OPEN BAR
CAMPAIGN

We all have that story in which a "friend" had a couple drinks and a great story was born out of it.
  • The Task...
  • was to design the Key Visual, the brochure's cover and internal pages baseĀ guidelines with references for photography, and pieces for POP and social media for "Open Bar" , a season at JUMBO stores that takes place twice a year, centered around discounts related with wines and liqueurs.
  • The Design...
  • was oriented to show the "Good stories that begin with a good drink" inside the bottles so that people could relate, and remember the time they met their partner or the last time they went out with friends.
  • Message